Humanizing
Local Government

A video messaging and engagement platform for municipalities.
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Sound the Alarm Icon
Own the Narrative
Share any short video update with your
residents in seconds.
Prevent Misinformation Icon
Stop Misinformation
Establish a source-of-truth for key
community updates.
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Save Time
Reclaim staff time with automated
responses to common questions.

Product Features

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Share Icon
Share Videos Proactively
Share any short video message with residents with built-in CRM tools and email templates.
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Keyboard Icon
Stop Repeat Questions
Typeahead suggestions route residents to existing answers.
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Record Icon
Record Easily, From Anywhere
Teleprompter mode makes it easy to record in one take.
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Email Icon
Highlight Your Experts
Share a Question with any staff member in seconds.
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Case Studies

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Press

About Us

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Team Photo
During the pandemic, brothers Mike and Dave Baumwoll were frustrated by social media's inability to host informative, civil conversations. In response, they built Rep'd: a troll-proof, ultra-efficient, fundamentally human way for government leaders and constituents to connect. Twitter veteran Mark Friese joined Rep'd in 2022 to lead the team's efforts to humanize local government and improve the way communities engage.

Rep'd is built on the belief that government/resident trust is built not through blocks of text, but by connecting as people through names and faces.

Leadership

Mike

Mike Baumwoll

CEO

Mike is a seasoned entrepreneur with 15 years of experience in digital marketing, business development, and government technology. After 6.5 years at Twitter, Mike channeled his passion and energy into improving transparency between communities and their government leaders. With two little ones at home, Mike is dedicated to building technology that will make his kids proud. Mike holds a BA from Lafayette College.
Mark

Mark Friese

COO

Mark is an experienced, enthusiastic business leader with a passion for solving meaningful societal problems. A 10-year veteran of Twitter's global advertising team, Mark left a comfortable career in sales to help Rep'd fulfill its mission of improving trust and transparency in communities nationwide. Mark holds a BA from Stanford University and an MBA from UC Berkeley's Haas School of Business.